Land Rover: New Range Rover Sport Global Launch Event, New York Debut, With Daniel Craig

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Client profile

This project was contracted through Imagination. They were looking to design the User Experience of the global launch of the new Land Rover Sport (L494).

My involvement

Responsible for creating the responsive UX concept for the digital devices used at the event. This included 20 tablets and a voice activated life-size display. Created wireframes / prototype with annotations, timeline, sitemap. The event has been a success and has been featured in 294 print pieces and 1,148 online pieces – total reach to date 2.2 billion. BBC TopGear Article 1, BBC TopGear Article 2

Gerry Life Size Display

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Land_Rover_Gerry_v1-video

Microsoft Tablets

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Land_Rover_Tablet_v4-test