No comment.

No comment.

Really? 3digits 3 digits 3digits what’s wrong with my number? Then I tried and for fun I entered the sample number 212 345 678 – it worked!

First your card expires, then it starts. Logical. Obviously.

Wouldn’t it be enough to ask me once for my country and then set the time zone automatically?

I love giffgaff but this was a bit bad. Wanted to get one of the items so I clicked on it. No reaction, no pointer nothing. So I thought, maybe because I’m not logged in. How could I get the item with my points if I’m not logged in.

So I logged in. Then tried to find the giffgaff shop.

I haven’t. I had to google it…

Anyway.

When I finally found it the same happened, no pointer nothing. I was suspicious and only then it came to my mind to scroll. And then I saw the form. This is when users are used to certain methods (ie buy online) and you don’t mind how it’s usually done. You just do it how it’s the easiest for you. And online form with radio buttons is definitely one of the easiest ways to do this. It also sucks. A lot.

It doesn’t tell me anything other than I can click OK. But why did the error occur and how will it be resolved in the future? 2 Important things that all error messages should answer.

Why have 8 links when this email needs to do 1 thing. Activate my account. So I need 1 link. 1.

But ok, if they decided that all these 8 links are necessary why not make the validate link more prominent? Make it bold or surround it with something. Eg

*****************************

Activate your account: Link

*****************************

Client profile

NOW is a subscription based video streaming website. They were looking to redesign their whole website especially keen on creating a new and intuitive concept that could be used across different platform (desktop, tablet and mobile). They wanted to drop scrolling, make the website more of a product and increase the number of subscriptions.

My involvement

Responsible for the full life cycle of UX & IA. Deliverables included a tablet prototypes using proto.io. The result was a User Centered interface with a more dynamic and engaging concept designed to accommodate the users needs.

Sketches

Prototype

You can swipe or tap any title and the circle will turn to that video. No scroll-bar just pure content and fun. I decided to go with the idea of a cirlce because it gives a dynamic feel to it and the swipe can make it feel like a roulette.

Once activated, the controls show up. They are not regular controls or taxonomies. I wanted to transform the regular taxonomy system to something new and native to the iPhone and iPad. So I cam up with the idea of using the slider control. Each control point equals to a certain taxonomy which will in fact refresh the page (turn the titles in a circle) and show the new results. Eg. Now we are in the Drama genre but if we moved the slider to Sci-Fi the page would reload (with a circle animation) and it would show movies from the Sci-Fi genre. In order to show more movies you can use the bottom slider which is in fact equals in function to “page numbers”.

Search activated by tap on the magnifier icon.

Once you finished watching the trailer you have a not to obtrusive call to action to subscribe.

Full screen view. As you can see I also redesigned the concept of a video player. I thought to myself that there is this progress bar and it takes a lots of real estate on the screen so why not use it more efficiently. My idea was that instead of the regular round button I would use the play/pause as a button. This play/pause button would in effect be the play and pause control and the progress bar in one.

View live

Client profile

Phoenix IT set out to create a group website which would serve as a gist for their acquired companies. They were looking to redesign the concept of the home page, re-architect the investor relations and create a seamless User Experience. This project was done through digital agency (untitled) London.

My involvement

Responsible for the full life cycle of UX & IA for the new group website. Deliverables included Sitemaps, Wireframes/Prototypes using Axure. The result was a User Centered interface with a more dynamic and engaging concept designed to accommodate the users needs.

Sketches

Sitemap

Wireframes