Why Regular Personas Don’t Cut It
The way personas are used to be made has frustrated me for quite some time. To me it seemed they UX Designers have not given it enough thought. Some of the personas looks like long essays, others looks like CIA database profiles. Simply put I wasn’t happy with these generic templates. I thought that there ought to be a better way.
- Clients may not feel enough empathy
- Clients may not want to read the whole text
- Clients may feel that it’s too dry
Is There a Better Way To Do This?
I started searching for a better solution. Actually, I came across a couple of nice concepts. UserInsight’s “Teach Me Tina” is nice but somewhat too detailed. I liked the very real persona picture and the persona summary ie “Learning focused teacher”. However, “Teach me Tina” sounds a bit tacky. There are lots of words and it’s too scientific.
Another great concept worth mentioning is Jason Travis’s personas. I was fascinated to see how much handbag items can say about a person’s life. So I thought it was a really good shot, however, I missed the text, context and scenarios.
Combining Complex Attributes – The Idea
Since I’ve used speech bubbles for my sitemaps and user flows I thought I should go ahead and use the concept for personas, too. I also borrowed some of the bits and pieces I found on the web to create the perfect persona template. This has been through a really long iterative process but I’m happy with the final template. I called it the “Complex Speech Bubble Persona” because you can get to know so much the persona.
The Complex Speech Bubble Persona is a great way to create empathy for your users in your clients and stakeholders. This persona template can create a very complex picture of your persona.