New Google AdWords interface

Announced today some hours ago, Google  has updated their AdWords interface. Just checked it out and it seems that the search engine try to standardize its product interfaces goes on well. Still a bit awkward Google Analytics-like chart but the design is all right and nice. It’s a nice update from the old-google-like interface style to a new flashy user experience. While in Google Analytics they successfully implemented flash charts to glitter your eyes, AdWords Beta comes with an image based chart. No bubbles at dates, only a straightforward vertical line to show you what you campaign has reached at a time. Interesting to see the same concept in a rather CSS-like design. It seems though that the Ajax sidebar yet needs some correction as it strangely stretches while scrolling up and down. Usability 5*, Accessibility 5*  User Experience 4* Design 4*.

***Important news regarding your account***

Hello,

In the coming weeks, we’ll upgrade your AdWords account (Customer ID: 834-794-0647) to a new web interface designed to make campaign management faster and easier. You can try it now; log into your account to use the new interface immediately.

You’ll have at least 30 days from the date of this email before you’ll be required to use the new interface to manage your campaigns. During this time we’ll continue to release additional features and make adjustments to the new interface based on advertiser feedback.

We’re working to ensure that the new interface contains all of the reports and controls you need to manage your campaigns effectively. We won’t upgrade your AdWords account to the new interface until we’re confident that it will meet your advertising needs.

Before we upgrade your account, you can switch between the new and previous interfaces at any time. Click the “Previous Interface” and “New Interface (Beta)” links in the top corner of your account (next to your email address) to switch back and forth.

To make sure that you’re prepared for the upgrade, we recommend that you familiarize yourself with the new interface as soon as possible. We’ve prepared a set of online materials to help you get ready for the changes:

* Review the new interface microsite to get a quick overview of the changes and watch videos demonstrating the improvements: http://www.google.com/adwords/newinterface/
* Our “Getting Started Guide” will give you an overview of major new features and their benefits. You can download a PDF at: http://www.google.com/adwords/newinterface/new_interface_guide.pdf
* Wondering how to complete common AdWords tasks in the new interface? Visit our “How to” guide at: http://www.google.com/adwords/newinterface/standard/ads-and-keywords.html
* Search a full set of frequently asked questions in the Help Center for the new interface: https://adwords.google.com/support/aw/

The help materials above will still be available after your account has been upgraded.

We hope you find that the new interface increases your advertising efficiency and makes it easier for you to improve your results. If you have any thoughts about the new interface, please let us know by clicking on the Feedback link in the top corner of your account. And as always, thank you for advertising with AdWords!

Sincerely,
The Google AdWords Team

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

You have received this mandatory email service announcement to update you about important changes to your AdWords product or account.

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